Paddy Power launch an advan advertising campaign in Central Manchester to promote the Piccadilly Plaza store.

Following the Irish bookmakers positive appearance on Channel 4’s Undercover Boss, company director William Reeve rewarded the manager of Manchester’s City Centre Paddy Power additional marketing budget to reward her efforts of turning the store into a booming success.

The budget was to re-launch the premises following the stores transformation from a place of anti-social behaviour to a haven for Paddy Power customers to gamble and watch live sports comfortably.

The Advan advertising promoted guest star appearances from company mascot Paddy & jockey Ruby Walsh and the offer of free bets, gifts and offers to those who visited the store.

The bright Advan advertising transported the public invitation around the city of Manchester in close proximity to the store to increase awareness leading up to the event, and to prompt spur of the moment visits on the day.

Advans are a great advertising solution allowing advertisers to reach busy pedestrianised precincts, straight to the heart of the public.