Advan.co.uk has been appointed to supply a fleet of advertising trailers for Bloomberg Businessweek, a weekly business magazine published by Bloomberg L.P.

The advertising trailers act as a mobile billboard on the road and take the ‘Original.’ campaign and strong editorial personality of Businessweek to the streets of London.

The Advans will work to support a global campaign from Bloomberg and will target city workers in London to encourage readership of the weekly publication.

Advans offer the creative space of a billboard but the mobile freedom to target the elusive agency and city workers who will see the Advans from their office windows, on the commute to work, travelling to meetings or socialising after a day in the office.