Advan.co.uk have coordinated a marketing initiative for Nottingham City NHS Clinical Commissioning Group (CCG), projecting the ongoing NHS campaign to relieve the pressure on Accident and Emergency departments.

A promotional Advan will support a wider multi-format campaign, running alongside radio, billboard and phone box advertising across the city of Nottingham.

A striking yellow background is used to promote the use of National Health Services walk-in centres and pharmacies as an alternative to A&E, with support provided by the free NHS 111 helpline. With creative space equivalent to that of a 48-sheet billboard, the Advan will effectively expose the Nottingham City NHS CCG message regionally.