A campaign to encourage voters to have their say in the local and European election is being driven forward by Advan.co.uk. A backlit, illuminated Advan will be featured throughout Merseyside, Halton and Warrington to highlight voting details and dates and encourage people to “Register to Vote”. The easy-to-read design creates a perfect campaign for a mobile Advan format; enabling audiences to read and absorb the information both during the day and night. The Advan will be driven for fifteen days across the entire borough, to ensure that no area is left unaffected by the Advan’s message, and ultimately boost interest in the May elections. Consisting of a double-sided 48 sheet billboard, the Advan is illuminated using strip lighting to create a high-impact advert to ensure that any campaign gets noticed.