North East Worcestershire College took to the streets of Birmingham this August, aiming to enlist students for both 2013 and 2014 through the use of a mobile Advan that promoted upcoming open events.

For three days commencing on the 28th August, the city was greeted with the travelling advertising platform that projected a colourful creative designed to attract the region’s school leavers.

Described as a “a lively, modern, safe and friendly place to study“, NEW College was able to geographically target relevant communities with the vibrant advert thanks to the mobility of the Advan, with its unavoidable public presence engaging with both pedestrians and road users.