As one of the leading UK property search engines, Zoopla have taken to the streets to promote their services with an advertising trailer from Advan.co.uk.

The purple mobile billboard uses football transfer gossip to target home seekers, suggesting that Manchester United’s Wayne Rooney could be ‘looking for a home in West London’.

Mirroring the visual impact of a billboard, an Advan allows Zoopla to gain coverage across a broad audience in a short space of time, experiencing endless exposure whether in motion or static. The format also has the added benefit of refined targeting, as the Advan is able to control its route of travel.